WORDS: JORDAN ROBERTS
For twenty years,
Cobra has been a
small but dominant
force in American
IN THE 1990S, THE BOOMING Japanese motorcycle powerhouses were making bikes for markets
with the highest potential sales volume and profit
margins. The old adage “What wins on Sunday
sells on Monday” was true back then for full-sized
dirt bikes, but average kids didn’t need 50cc dirt
bikes that could win races; they needed a manageable learning curve and a bike they could learn on.
The kids who race the AMA Amateur National Motocross Championships at Loretta Lynn
Ranch, however, were far from average. These
exceptional youth racers could handle—and
needed—more than what was provided for the
masses. The Ohio-based motorcycle manufacturer Cobra gave them just that.